Nestlé® Professional X Saudi Food Show: Serving Up Innovation, Sustainability, and a Taste of the Future

June 17, 2025

The Saudi Food Show buzzed with culinary inspiration this year, and Nestlé® Professional was right in the heart of it all. With over 1,300 exhibitors from 100+ countries showcasing 100,000+ F&B brands and facilitating 12,000+ business meetings, the event was a true melting pot of innovation.

We proudly took center stage, with our Head of Communications, Sustainability, and Corporate Affairs representing us on the panel, “Saudi Arabia Investment Outlook: Unlocking Opportunities for Local and Foreign Businesses.” We were also honored to receive the “Best Snack Product” award at the Saudi Food Excellence Awards for our CPW Fitness Cereal (Fitness Fiber/Protein – 0% added sugar), proving that delicious and nutritious can go hand in hand.

Our chefs wowed attendees with live demos, transforming MAGGI® Professional seasonings and Nestlé® Professional desserts into mouthwatering creations that showcased flavor, efficiency, and creativity. Guests lined up to sample innovative applications from the Maggi core range and explore our dessert innovations, including fitness-forward and zero-sugar options.

Beyond the buzz, the Saudi Food Show underscored our commitment to a smarter, more sustainable future for food through smart kitchens and sustainable menus. We're proud to champion solutions that don't compromise on taste or quality, aligning with global initiatives like World Food Safety Day and World Environment Day.